I am nervous writing this post. Nervous because I'm scared of failure I guess? Nervous because I know this is one more step I can't turn back from and nervous about bad criticism.
I have mentioned Dat Girl in a few posts here and there, but never actually mentioned what it is.
Dat Girl is my latest Project. Dat Girl is an affordable Australian online clothing boutique set to launch in September.
Everyone has been at a cafe, nightclub, restaurant and mall and seen a girl who is wearing an amazing outfit and she has you either saying or wondering "wow I like her style!" "where'd she get that from?" "what does she do?" "who is Dat Girl?". Every girl (inclduing you) has been the girl who's outfit has left others wondering, whether we know it or not, and the aim of this store is to provide the outfits that do just that!
Dat Girl will stock clothes in a variety of styles, will be easy to navigate and (mark my words) will not have any item of clothing over $200, because Dat Girl isn't about turning heads because of the name on a tag, but rather because of the entire look.
At the current time, I have some great, perhaps less known Australian brands on board and I'm set to buy some more closer to launch date.
I am also currently in the process of designing the website.
I'd love to know from YOU what your pet peeves and loves are of online shopping. So far all the feedback I have received has been really helpful and I am hoping the finished product will reflect what people are telling me they would want in their ideal store.
I'd also love it if you could 'like' the Dat Girl Facebook page here. As we get closer to launch, I'll be releasing more photos of upcoming fashion, hosting giveaways and giving discount codes to Facebook followers.
I am really excited, petrified and nervous about this project, but I guess if you never try you can never succeed, right?